I'm your copywriter.
(if you prefer copy with a splash of personality)
You believe in your brand. And I can write compelling, purposeful copy that will show others why they should believe in it too.
Top 3 things to know about me.
I'm currently a full-time senior copywriter for a global agricultural brand.
With almost 5 years under my belt, I know the ins and outs of agency life.
I've got a Bachelor's degree in Creative Writing & English Language & Literature hanging on my wall.
You choose the service.
I deliver it.
Good copy converts passive readers to high-paying customers--whatever the medium. These are just a few in my wheelhouse:
Print and digital ads
Show, don't tell. That's the old adage for good storytelling, whether you need a vivid voiceover, a memorable blog post or a fresh voice for your brand.
Insightful interviews, unique angles and timely profile or feature articles that meet your deadline? I can help in a pinch.
Sneak a peek at my portfolio.
Connecting farmers with their reward opportunities by writing a connected series of print ads, email campaigns, buck slips, tweets and more.
Providing accessible farm articles, videos and more by contributing to editorial content planning, writing article headlines, conducting interviews, writing articles, managing external writers and editing their contributions.
Interviewing the experts and writing a helpful article on how to maintain a work-life balance on the farm.
Writing an engaging ad label for sales reps that hints at the contents of the package (free listening device).
Co-writing, editing and proofreading a 209-page product guide (digital and print) with product descriptions and practical tips on farm management.
Writing the subheads, page descriptions and calls to action for a website that connects farmers with their rewards program.
Created like a storybook to capture grower interest and explain a product.
Writing a tweet that connects to a broader webinar campaign.
Writing an email that connects to a broader campaign for a new product.
Every program needs a good explainer video. And I plotted the storyboard and supers for this one.
The ABCs of beef. GrainsWest, 2023. A feature.
Peach-thinning potential. Fruit & Vegetable Magazine. 2022. A feature.
Bringing the Crazee Mite to the Canadian market. Fruit & Vegetable Magazine. 2022. A feature.
Building the Yukon's future. Greenhouse Canada. 2021. A feature.
Getting to the root of winemaking: Nk'Mip Cellars. Fruit & Vegetable Magazine. 2020. A feature.
Bringing floriculture to the table. Greenhouse Canada. 2019. A feature.
Tea Creek: Continuing a legacy of regenerative agriculture. Fruit & Vegetable Magazine. 2023. A feature.
Reviews: In their words.
Greta Chiu, Editor at Greenhouse Canada
"Kate is an absolute pleasure to work with. Her talent for storytelling is evident in the way she skillfully weaves narratives from multiple sources. Having freelanced features for us on multiple occasions, Kate's strong work ethic and professionalism make her a dependable source of support amid an often hectic print production schedule."
Stephanie Gordon, former editor of Fruit and Vegetable magazine
"I was an editor looking for solid freelancers and Kaitlin came highly recommended - and for good reason! She is a thoughtful, intelligent writer who brings life to any assignment. What I valued the most was her ability to communicate any hiccups, keep me updated if the story changes (and it usually does), and always submit her work before deadline. Kaitlin is truly a partner when it comes to realizing a common vision - she cares, she’s diligent, and she is reliable. She truly is a gem and I recommend her without hesitation."
Mila Maric Poirier, Technical Writer at Kenna
"Working with Kate was truly memorable. Her writing style is perfected by her attention to detail and passion for the subject. She has a way of pulling the reader into her writing from start to finish. Aside from her immaculate writing skills, Kate is reliable, professional, punctual and always happy to help support her team. It was a wonderful experience to get to work with her."